• 13/04/2021


Founded in 2012 by two Harvard Business School classmates, Plated meal delivery service had delivered over 100,000 meals in the midwest and northeast regions of the US a year later. In 2015, the company was estimated to surpass 100 million in revenue for the year, and it was purchased in 2018 by grocery chain Albertsons for $200 million. Some of the Albertsons stores carry Plated’s ready to cook meals, making for an easy option when buying groceries.

How it works

The first step with Plated is selecting recipes on the website or app. Fortunately, there are plenty to choose from each week, and you will have options if you need to cater for dietary restrictions. There will also be some dessert options. To help with your navigation, photos of the meals will accompany the choices, and each recipe will include an overview of the appliances you will need to make it. Furthermore, you will know how long it will take to make and the calorie count, which helps to prepare weeknight meals in advance. Once you have placed your order, the staff at Plated will select your ingredients and measure them out. These will then be packed, along with the relevant recipe cards, in insulated boxes designed to preserve freshness, before being delivered directly to your doorstep. Plated subscriptions are flexible, meaning you can pause, adjust or cancel your deliveries whenever you desire.

Meal plans and recipes

There are around 20 different dinner recipes available on the Plated website each week, as well as two dessert ideas. These have been carefully created by chefs in order to enable all types of cooks, from beginner to veteran, to be able to create the meals. There are two kinds of meals in the dinner section – weekly recipes and encore recipes. The weekly recipes are those which are featuring as new additions to the Plated menu, while the encore ones are previous recipes which received the highest ratings from other customers. This means that customers can choose between selecting a new recipe to try out or going with one that’s guaranteed to be a hit based on user feedback.

With Plated, you will be able to select meal choices which cater to many of the most common diets. For example, each week there will be options suitable for vegetarians, gluten free recipes, low carb choices and low calorie meals. The meals have been sorted according to category, which means you can filter out meals which contain meat and fish if you are a vegetarian, view only low carb meals, and so on.  Furthermore, you can choose filters such as viewing only meals which are quick to prepare, those which only require a stovetop to cook them and those which are low in calories. Plated offers foods from many world cuisines, including Chinese, Italian, Indian, Mexican and French, as well as traditional American classics.

Meal preparation will not take long, as all of the ingredients have been carefully measured prior to shipping. Those who are not experienced with cooking will be pleased to know that the recipes are simple to follow. There are several easy steps included, and the instructions are clear. Overall preparation shouldn’t take more than 45 minutes, and some meals could involve just 20 minutes of preparing.

Delivery and packaging

Meal kit deliveries with Plated are available in most parts of the United States. However, as with most companies in the industry, delivery is not available to Hawaii and Alaska. Additionally, several cities in Texas are excluded, such as Laredo, Midland, San Antonio and Corpus Christi. To find out if Plated delivers to your area, you can enter your zip code on the company site during signup to find out. If you are eligible, you will be able to choose a delivery date which works best for your schedule. Orders which are over $60 in value will not require a shipping fee, and you do not have to be at home in order to receive a delivery. This is because no signature is required and boxes are insulated. This means that food will typically remain fresh until at least midnight on that day.

Plated makes an effort to package its products in such a way that it won’t arrive in poor condition or be unsuitable for cooking. Furthermore, the company uses compostable jute instead of inflated plastic to cushion the contents of each box, as this is a more environmentally friendly option. If you want to recycle the other parts of the packaging, Plated has suggestions available for customers on its website.


Meal kits at Plated will typically cost between $9.95 and $11.95 per serving. If you order more servings per kit, the price will cost less per portion. If orders are above the minimum threshold of $60, you will not have to pay for delivery.


Plated is the brainchild of two Harvard Business School classmates who were clearly onto a winner. The two overcame obstacles to generate a million dollar company which now appeals to Americans across the nation. There is a diverse weekly menu with around 20 recipe ideas and two dessert choices, allowing you to explore a range of world cuisines. Furthermore, the company pre prepares ingredients, including sauces and spice blends, to make for an easier and more convenient cooking experience. The packaging which the products are delivered in is environmentally friendly, and customer service is fast and responsive. Plated is a meal kit service which will keep on appealing to customers around the US.

Leave a Reply

Your email address will not be published. Required fields are marked *