• 13/05/2021


Sign up and discover new ways to meet new people – get access to dating profiles belonging thousands of singles!

It’s possibly the best kind of advertising when a company’s name becomes so entwined with the product or service it supplies it becomes one and the same. For example, a vacuum cleaner is often called a Hoover, Google is now a verb that represents all online search engines and Match.com is inextricably linked to online dating. With over 23 years of experience in this field, that should hardly come as a surprise.

Sign Up

The sign-up process (creating an account) will take about 30 minutes, so set aside a good window of free time. During this time, you will fill out standard information about yourself, such as your gender and ZIP/Postal Code. From that, you will answer questions based on the kind of person or people you want to meet:

  • Gender
  • Age Range
  • Background
  • Ethnicity
  • Height
  • Hair and Eye colour
  • Children
  • Religious, and more

Afterwards, you will answer the same questions to complete your profile, including uploading a picture. You can choose whether to take one from your Facebook account or from your Laptop/iPad device.


  • Try Before You Buy (free registered members can thoroughly explore the site, however, they are unable to send or receive any messages)
  • Vetted Accounts
  • Self-Learning Algorithm
  • Active or Passive (Match will deliver hand-picked matches to your profile every 24 hours)
  • Reverse Search (Match will bring up profiles of people who are looking for a profile like yours)
  • Active Rewards

Ease of Use

Very, very good – as they should be after being one of the market leaders for more than two decades! The online site is extremely user-friendly and simple to navigate and the Apps are highly rated in their respective stores.

Searching for matches has been refined over the years, with a number of useful features i.e. reverse search. In addition, Match will send you matches which will only get more accurate the longer you are on the site. There are also some fun games to play which can be used as great icebreakers, whilst the message service is straightforward and simple to use.

Safety and Security

Several years ago, Match was involved in a bit of a scandal when it was noticed they were using unencrypted HTTP to transfer login details, a huge security risk. That has now been fixed, and these days Match is considered one of the safest websites around. The fact the accounts are manually verified should go some way to keeping scammers out.


Match.com offers some free services. You can create a profile, receive matches, search for matches, and send winks and likes for free. However, in order to send and reply to messages, use the instant messenger, see who has viewed you and so on you will need to pay for a subscription.

There are two types of plans, Basic Plans and Bundle Plans. The Bundle Plans are a little more expensive but come with some extra features including email read notifications, first impressions, and highlighted profiles.

Match.com is so confident about its services that it offers a guarantee with its 6-month subscription. If you do not find someone within your six months and have met various reasonable conditions, such having a complete profile and having initiated or responded to contact with at least five members per month, then they will give you another six months free of charge.

Three Month Basic $12.99 $38.97
Six Month Basic $9.99 47% $59.94
Twelve Month Basic $7.99 58% $95.88
Three Month Bundle $14.99 $44.97
Six Month Bundle $11.49 57% $68.94
Twelve Month Bundle $8.99 67% $107.88


Match has a huge member base, over 2.5 million in the USA alone, with over 100,000 active on a weekly basis. The site has slightly more male users than female, but the difference is not so significant that it will make any real impact on your experience. The majority of members are in the 25 – 45 age range, but there are still many members either side of this, especially in the 50+ bracket and it can certainly be considered one of the best dating sites for over 40s. While there are some members in the 18 – 24 bracket, relatively speaking there are not that many and this is likely because it is not known as a hook up site, rather it is a site used by those seeking serious relationships.

Comparison to Other Dating Services

A number of features that separate Match from other dating services. It is one of the very few sites that offers both search functionality and a matchmaker service. The matchmaker service is based upon your profile and your use of the site, including the matches given to you. As part of this, the site asks you to rate your matches in order to help it improve its suggestions in the future.

Match is also one of the few dating services to run events giving members the chance to meet face-to-face. They are run across the country and a low-pressure, safe and fun way to meet potential matches. You will be informed of events in your area by email as well as notifications on the website. The events are always extremely popular, and it is worth RSVP’ing quickly to guarantee a place.

If you are not sure that you will be comfortable with online dating then Match is likely to be a very good choice. It is far more diverse than most other services so will give you the chance to try various methods of searching and communicating with members in order to find those that best suit you. They will provide you with a small number of handpicked matches each day, but at the same time give you the chance to search for members in a variety of different ways.

When you find someone that you are interested in there are various ways of engaging with that member. You can show interest by sending a wink, favoriting the member, liking one of the profile pictures, emailing, chatting and so on. You can also use MatchPhone to safely communicate without giving out your number. Alternatively, if you are worried about making the first approach then you can use Match Me, which asks the site to list your profile as one of the other member’s daily matches.

Match has won a number of awards over the years. In 2015 it won the Gold 2015 Dating Sites Reviews Single’s Choice Award. From 2007 until 2016 inclusive, it won the Single’s Choice award from DatingSiteReviews.com each year. It has also won awards such as Best Overall and Best Dating App.

All of the above come together to make Match one of the best paid dating sites for a huge range of people. It is an excellent dating site for professionals, mature women and men, gay men, lesbian women, heterosexuals, and so on. This is hardly surprising considering that it is one of the oldest dating websites around and it is well known for providing an excellent service.


Match is a market leader and it has been so for a long time and will probably remain so.  The simple reason? It works. Almost everyone knows someone who met on Match – only last year I went to the wedding of a couple who met on the site.

The built-in algorithm is fantastic and means you aren’t tied down to the answers you give setting up the profile. The fees are pretty low too, especially for such a well-designed, intuitive, and premium service – exactly what you would expect from the market leader.

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