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When we looked at Yelp and Better Business Bureau reviews for our remaining contenders, we found the same complaint again and again: Flowers never arrived, and the person ordering them had no idea until they called to check if their intended recipient liked them. To help avoid some seriously awkward phone calls, we made sure all remaining companies offered online tracking. This lets you monitor, for yourself, whether your bouquet has been delivered.
Add-ons: Expect to pay for anything you’d like to send in addition to the flowers. Many companies allow consumers to send a variety of other gifts, such as live plants, stuffed animals, candies and chocolate, cookies, fresh fruit and even champagne.
And more and more of us are ordering our Mother’s Day flowers online. Low prices and convenience are the lure: Virtual flower shops can keep prices down because their website is their storefront, and their flowers are often delivered from central warehouses. (Many of them also keep a portion of the sales placed through their websites that they pass on to local florists.) As a result, revenue for online florists has been growing 2.5 percent annually in the past five years as revenue for walk-in flower shops has dropped by 1.2 percent each year during the same time period, according to market research by IBISWorld.
The FTD roses received the best scores from our survey panelists: 95 percent of those who rated them in person said they represented the best quality of the three rose bouquets we ordered. Sixteen percent of the folks who took our online survey said they were extremely similar to the online picture (on the left); another 36 percent gave them a 4 out of 5.

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If flowers arrived arranged. There are companies that don’t disclose that they just send stems in a box, requiring the recipient to arrange the flowers themselves — which defeats the purpose of paying a florist to arrange your flowers.
Unlike companies that work with a network of local florists, ordering from Bouqs means you get the exact arrangement that you view on the website — in our case, one dozen gorgeous red roses. The downside? The flowers aren’t arranged ahead of time, and they arrive with none of the additional greenery and fillers that florists add to plump up an arrangement. Our instruction card told us to trim a couple of inches from the stems of our roses, and to remove outer petals and any damaged leaves. Once we did this, the flowers were gorgeous, with deep red petals and vibrant green stems. But this DIY experience may not appeal to everyone.
We sought out companies that offer a variety of non-floral gifts in addition to flowers. Many online flower delivery companies offer a number of gift choices, including balloons, jewelry and seasonal presents like summer barbecue tools.
Sourcing flowers directly from the flower farms allows florists to secure large quantities of flowers at a prearranged price. This is good for special days, like Valentines and Mothers day, when flowers are in demand and price at the auction can be extremely high in case of poor weather conditions. Roses and Blooms is New York’s local, family owned and operated florist, that sources its flowers directly from the farms. This allows them to pick unique and extraordinary blooms for their shop. Their mantra is no middle man, no problem.
Bright yellow spring tulips and daffodils are a symbol of renewal and fresh starts. For this reason, they are believed to bring encouragement and hope to a person who is grieving or unhappy, making them a great choice to send as a sympathy gift to the family home of the departed. Tulips represent elegance and grace. Yellow tulips represent cheerfulness. White tulips represent forgiveness. Purple tulips represents royalty. Lastly, red tulips represent perfect love
Sending flowers is a nice way to express your gratitude to a friend or thank someone for using your business. Nearly all flower delivery websites have a section of flowers that are appropriate to send as a thank-you gift.
In business more than 78 years, Teleflora is an experienced flower delivery service. The company offers same-day delivery on many flowers, but also allows consumers to schedule their orders up to three months in advance.
FTD has been in the floral industry since 1910. Consumers can order fresh flowers and other gifts on the company’s website. Fresh flowers may either be delivered by a florist or by a shipping company like UPS.
In a perfect world, our top picks would be Fair Trade Certified, sustainably harvested and organically grown — but we found that these standards often mean florists are unable to offer more typical guarantees, like same-day delivery or 100% customer satisfaction. We didn’t make sustainability a requirement, but if this consideration is important to you, check out our tips on how to find responsibly grown and harvested flowers, and consider ordering from The Bouqs Co.
The Bouqs Company is an on-trend floral delivery service that specializes in farm-to-table flowers from eco-friendly growers. Bouquets range from $50 to $90 and you can opt for a subscription service to save 20 percent. Find out more
When we called to inquire what went wrong in Seattle, it was frustrating: we were disconnected twice after waiting awhile on hold before finally getting in touch with a customer service manager who informed us that we had actually been sent the wrong bouquet! We walked through our options: FlowerPetal said Seattle’s flower shop has been a trusted partner for years and was quick to offer a replacement bouquet or full refund — all great to hear, but the experience coupled with an outdated website couldn’t top FTD.
So where do florists buy their flowers? The answer is a bit complicated as there is a range of options a florist can have: Grow the flowers themselves, buy them directly from growers, get them via one of the large auctions or from wholesalers. This may seem obvious, but when you consider that the flower trade is an ancient business and that flowers are better traveled nowadays then people who buy them, it starts to look like this topic needs a bit of explanation.
Coupons typically cover just your flowers.Got a half-off coupon? Great! Just keep in mind that discounts typically apply only to your bouquet — you’ll still have to pay full price for shipping, delivery, and sometimes “extras” like vases. Based on our ordering experience, we’d suggest budgeting at least $20-30 in fees, on top of the bouquet cost.
To find out, we ordered similarly composed and priced multicolor long-stem roses as well as mixed-flower bouquets from three popular online sites: 1-800-Flowers, FTD, and ProFlowers. We selected arrangements that were supposed to be delivered in boxes (which usually means they’re sent from a central warehouse), representing what many consumers might receive during one of the industry’s busiest times of year. Flowers that arrive in a vase are usually arranged by a local florist.
When the mixed-flower arrangements arrived, we were surprised to find the ones from ProFlowers and FTD were in a vase. As a result, we didn’t include the mixed flowers in our survey because the arrangements represented only what people near our office in Yonkers, N.Y., might receive.
The lily is the flower most commonly associated with funeral services as they symbolize the innocence that has been restored to the soul of the departed. The white lily expresses majesty and purity, where as white stargazer lilies specifically symbolize sympathy.
Founded in 1998, KaBloom offers floral arrangements, shipped fresh nationwide. The bouquets are delivered in their patented technology, which seals the stems in water to improve the quality and guarantee freshness for seven days.
Because Bouq’s bouquets are shipped directly from farms around the world, you have limited options for same-day delivery. That said, we found their pricing more than fair. Their same-day bouquets were the cheapest of all our finalists, ranging from $40-$60. Pricing was also straightforward: Bouqs wraps shipping costs into its advertised bouquet pricing, which meant no sticker shock once we checked out. (Compare this the to the $36 fee that 1-800-Flowers added at the last minute.)
The Basics: Farmgirl offers a variety of floral arrangements, snacks, and gift boxes, all ethically sourced and beautifully packaged in burlap. Just put in your zip code to see what’s available in your area. Two insider tips: The Peony by the Pound was one of the best-selling flower arrangements last year and when you select With Heart: Every Mother Counts Farmgirl Flowers donates $10 to Every Mother Counts. It’s basically two gifts for one.
We took pictures of the three bunches of roses in our photo studio. Then we asked 77 staff volunteers to inspect the arrangements and choose which ones they thought represented the best and worst quality, all under the supervision of our lab experts. We followed with an online survey of 162 staffers who were shown the flowers online pictures (we didn’t identify the websites) next to photos of the roses that were delivered, and asked how similar they were on a scale of one (not at all similar) to five (extremely alike). FTD roses got the best scores; staffers liked the ProFlowers bunch the least.
We were left with 16 online flower delivery companies to test. But hold up! Some of these companies, such as Flower.com and JustFlowers.com, are actually the same, with identical checkout systems, mailing addresses, About Us pages, and customer service phone numbers. (JustFlowers owns Flower.com, but we decided to order from Flower.com since its website was way cleaner than JustFlowers’.)
All the sites we reviewed deliver within the continental United States, and most also deliver within Canada, Hawaii and Alaska. Some sites offer international flower delivery for an additional cost. All the online flower firms in our comparison provide next-day delivery on weekdays in most areas of the U.S., and several, including Flowerpetal.com, offer same-day delivery to most U.S. and Canadian locations.
Many sites offer flowers for birthdays, anniversaries, weddings, funerals and “just because.” Corporations often send floral gifts to employees or other firms. If you do not want to give someone a floral bouquet – and for some people, this implies a romantic message – you might prefer to order a live green plant, a bonsai plant or a dish garden with cacti. These kinds of gifts could be perceived as more professional and would safely congratulate or thank someone without sending the wrong message.
Last but not the least the wholesales. If you are based in London there are several options you can chose from. You can go for an online wholesaler which can provide a great range of flowers at your fingertips, day or night. But it is not the same experience as picking flowers yourself.
FlowerPetal.com provides online access to fresh flowers with same day delivery. Customers can track their floral arrangement or gift basket orders through a free account profile or contact customer service during business hours.
Ava’s Flowers and ProFlowers. Both of these companies had the same problem as Flower.com — they were great in some cities and awful in others, gathering both very high and very low scores depending on location. In Chicago, both companies sent the worst, saddest bouquets our writer received — the roses were shedding leaves and petals like crazy; some blossoms were entirely broken off; and the stems hadn’t been dethorned. So why include them on our list of companies to consider? Because in Seattle, both Ava’s Flowers and ProFlowers got perfect scores.
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We picked firms that offer you a wide variety of products, services and community-related features. As a customer, you deserve services that deliver a first-class experience for all your floral and gift needs, as well as other factors that contribute to a good online flower delivery service.
That said, it did eliminate a few contenders that we’d initially been excited to work with, most notably Farmgirl Flowers, which offers US-grown, local arrangements delivered by bike or scooter (cute!). Demanding same-day delivery also cut out One World Flowers, a licensed importer and distributor of Fair Trade Certified flowers.
1-800-Flowers is one of the best known flower delivery companies. They offer same-day flower delivery and online ordering in addition to a toll-free phone number that allows users to order from anywhere in the U.S.
A few years ago, I tried to order flowers online for a friend’s birthday. Thirty minutes and about twenty dollars in hidden service fees later, I placed my order. It never arrived, because the advertised one-day shipping didn’t exist.
There are smaller companies that offer only Fair Trade Certified flowers for delivery, like One World Flowers, but keep in mind that they might not have options like same-day delivery, satisfaction guarantees, and out-of-season blooms.
The Bouqs Co. does offer subscription services, at a discount of about 25%. You can schedule a regularly delivery of bouquets on a monthly or weekly basis, or schedule out event-specific gifting. For example, in one subscription order, you can book flower deliveries for someone’s anniversary, Valentine’s Day, and birthday — a great way to avoid last-minute scrambles.
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We settled on a standard order for the 14 remaining companies: a dozen long-stemmed red roses. Since most rely on local florists to actually fulfill the orders, bouquets vary depending on location. To see how that played out in real life, we sent 14 bouquets to our writer in Chicago and the same 14 to our offices in Seattle — which company would deliver the same quality of flowers in two urban locations?
If sustaining local florists is important to you, Teleflora only uses local florists across the country and still scored high in our freshness grade test. It’s our top pick for best local flower delivery, and it also specializes in Flowers in a Gift, which means the recipient gets a keepsake vase or other container along with the blossoms.
The high scores were a surprise. 1-800-Flowers isn’t exactly beloved, and we experienced a few of its biggest complaints first hand. When you place your order, shipping costs are hidden until the very last second — a shock if you’re not braced for it. Our bouquet of 12 long-stemmed red roses jumped in price from $60.00 to $96.44. This jump was especially painful after we’d experienced the transparent checkout process of The Bouqs Co., which folds shipping into its advertised price (a cheaper price, at that). 1-800-Flowers is also the company whose robo phone center hung up on us. We assume these factors have a lot to do with the company’s numerous 1-star reviews, and they are definitely the reasons 1-800-Flowers came in third. But would we be thrilled to have their bouquets on our desk at work? You better believe it.
We didn’t rate companies on price alone, since cost can vary based on address, time of year, floral arrangement, and how far in advance you place your order. But we’ve laid out how much it cost us to order one dozen red roses in Seattle (minus shipping and delivery) for all of our top picks — this should give you a ballpark estimate of how much you can expect to spend.
On the left is the photo of the roses we ordered from the ProFlowers website; on the right are the flowers we received. ProFlowers (which was acquired by FTD in December 2014) says on its website that its flowers are hand-picked in fields and sent directly to your door. In our sample of a dozen roses, however, only five were intact. Almost all of our panelists who rated them in person (97 percent) said they represented the lowest-quality bunch. When we asked in our survey how similar the arrangement was to its online photo, 96 percent gave it a 1 out of 5, or a poor rating. When we called ProFlowers to complain, a customer-service rep apologized and sent us another bunch of roses the next day at no additional charge. The replacement roses were full and intact.
Colombia is the largest flower cultivator for the US flower market, claiming 70 percent of the industry. According to Smithsonian.com, “If you buy a bouquet in a supermarket, big-box store or airport kiosk, it probably came from the Bogotá savanna.” That also held true for our online flower deliveries — many of our ordered bouquets came marked with a sticker or stamp that said, “Product of Colombia.” (Others arrived unmarked, with no indication of origin.) Just a 3-hour flight from Miami, Colombia has the perfect climate for year-round flower growth and farming, and annually ships more than $1 billion in blossoms.

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The Bouqs Company is an on-trend floral delivery service that offers gorgeous flowers delivered directly from eco-friendly farms around the world to your door. Bouquets range from $50 to $90 and you can also opt for a subscription delivery service to keep the flowers coming at a reduced price.
From You Flowers has a large network of local partners, working with more than 20,000 florists worldwide to provide the freshest blooms on demand. The company also offers other gifts, like stuffed animals and fruit baskets, to be delivered with or instead of flowers.
The Basics: Farmgirl offers a variety of floral arrangements, snacks, and gift boxes, all ethically sourced and beautifully packaged in burlap. Just put in your zip code to see what’s available in your area. Two insider tips: The Peony by the Pound was one of the best-selling flower arrangements last year and when you select With Heart: Every Mother Counts Farmgirl Flowers donates $10 to Every Mother Counts. It’s basically two gifts for one.
FlowerPetal.com provides online access to fresh flowers with same day delivery. Customers can track their floral arrangement or gift basket orders through a free account profile or contact customer service during business hours.
Exclusively for our readers, this Daisy Bouquet drops from $39.99 to $32.99 at Florists.com. Plus it ships free, which saves $14.99 in fees. It features yellow and white daisies in a clear vase. You can choose delivery dates through 7/31 with select blackout dates; check the calendar for all available dates. Please note, some dates (including weekends) will incur an additional fee. You can also choose to double the bouquet for $5 more. Florists.com guarantees their products, and will offer a replacement or refund for any issues. Sales tax is charged in most states.
We settled on a standard order for the 14 remaining companies: a dozen long-stemmed red roses. Since most rely on local florists to actually fulfill the orders, bouquets vary depending on location. To see how that played out in real life, we sent 14 bouquets to our writer in Chicago and the same 14 to our offices in Seattle — which company would deliver the same quality of flowers in two urban locations?
Temperature control: To be their freshest, flowers should be shipped in a cool environment, and many flower delivery companies also offer food items, like chocolate or cookies. Ask about refrigeration during shipping to make sure your gift arrives in its intended condition.
Some level of customer service. We thought our standards were pretty basic: customer phone support, a human being instead of an automated message, and no more than three minutes of hold time. We also wanted to be offered a refund or credit if we had any issues. (As it turns out, this was shooting for the moon.)
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Bouquets and balloons are a suitable gift for birthdays, the birth of a child, graduations and other events that you want to celebrate. Most florists have a variety of vases, balloons and other gifts to fit all celebratory occasions.
Flowers and plants are commonly sent to show you’re thinking of someone during a time of grief. Sympathy flowers can be sent directly to a particular recipient, while funeral flowers can be sent to a funeral home.
And more and more of us are ordering our Mother’s Day flowers online. Low prices and convenience are the lure: Virtual flower shops can keep prices down because their website is their storefront, and their flowers are often delivered from central warehouses. (Many of them also keep a portion of the sales placed through their websites that they pass on to local florists.) As a result, revenue for online florists has been growing 2.5 percent annually in the past five years as revenue for walk-in flower shops has dropped by 1.2 percent each year during the same time period, according to market research by IBISWorld.
We picked firms that offer you a wide variety of products, services and community-related features. As a customer, you deserve services that deliver a first-class experience for all your floral and gift needs, as well as other factors that contribute to a good online flower delivery service.

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All the sites we reviewed deliver within the continental United States, and most also deliver within Canada, Hawaii and Alaska. Some sites offer international flower delivery for an additional cost. All the online flower firms in our comparison provide next-day delivery on weekdays in most areas of the U.S., and several, including Flowerpetal.com, offer same-day delivery to most U.S. and Canadian locations.
Because literally no other company we called did this, or came anywhere close to matching this level of service. Only one other company, ProFlowers, got a decent customer service score. This was a refreshing change after dealing with companies like FlowerPetal and Ava’s Flowers, which kept us on hold for so long that we finally hung up. Even worse was 1-800-Flowers: The company greeted us with an automated operator, who proceeded to connect us to a conference call center, demand a passcode and then hang up on us. If we’d had truly urgent questions, FTD was one of the few services that left us confident we’d actually be able to get in touch with a human being.
Ordering flowers online also makes it easy to see a wide variety of bouquet choices. The photos on these sites are lovely: Lush arrangements of fresh flowers in full bloom, expertly styled. The only thing you can’t do is take a deep sniff. But how can you know how the photo compares with the arrangement that actually shows up at mom’s door?
If you opt for a service that sends cut flowers for you to arrange yourself, it takes a couple of days for the buds to unfurl into blossoms. That means your flowers won’t be display ready when they arrive. In addition, the services use different approaches to getting flowers into your recipient’s hands. Some flowers come in a box with a carefully wrapped and moistened sponge at the bottom of the stems to keep blossoms fresh. The recipient arranges these flowers, and since they arrive in bud form, it takes three or four days for the petals to open completely. Other companies let you send a traditional arrangement that is already prepared and in a vase.
In business since 1976, 1-800-Flowers sells a wide variety of gifts, including gift baskets, keepsakes and bouquets. The company offers standard bouquets and bouquets with fair-trade flowers that can be scheduled for same-day delivery or delivery at a later time.
BloomNation connects local florists and consumers. Customers can order bouquets online, which are then arranged and delivered by a local florist. They serve approximately 3,000 cities. The company was started in 2011.
JustFlowers puts together gift baskets and flower bouquets for nationwide delivery. They operate out of an L.A. headquarters, but deliver flowers throughout the United States, offering door-to door service and custom bouquets.
The Basics: Amazon has a wide variety of fresh flowers available for two-day delivery, plus the ability to add on candy and other small gifts. Use it to order a bouquet, or order single flowers to make your own bouquet for a personal touch.
Unlike companies that work with a network of local florists, ordering from Bouqs means you get the exact arrangement that you view on the website — in our case, one dozen gorgeous red roses. The downside? The flowers aren’t arranged ahead of time, and they arrive with none of the additional greenery and fillers that florists add to plump up an arrangement. Our instruction card told us to trim a couple of inches from the stems of our roses, and to remove outer petals and any damaged leaves. Once we did this, the flowers were gorgeous, with deep red petals and vibrant green stems. But this DIY experience may not appeal to everyone.
A few years ago, I tried to order flowers online for a friend’s birthday. Thirty minutes and about twenty dollars in hidden service fees later, I placed my order. It never arrived, because the advertised one-day shipping didn’t exist.
These companies left us feeling thoroughly lukewarm. Their bouquets weren’t the worst we’ve seen, but generally lacked the show-stopping effect of our top picks. If you’re unable to get the bouquet you want on the date that you want from one of our top picks, these services are worth checking as a backup, but we wouldn’t recommend them as our first choice:

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In Chicago, the roses in the 1-800 Flowers bouquet were seriously glorious — big, luscious, bold blooms dotted with sprays of baby’s breath, and the vase was nice and heavy. This was the most traditional bouquet we saw: Close your eyes and picture a dozen red roses; that’s what these were. These roses got good scores in all four cities, although you can see that even between Seattle and Chicago, the arrangements were very different. Seattle’s felt sweeter and less dramatic, although it got extra points for being delivered within hours of placing the order.
Exclusively for our readers, this Multicolor Peruvian Lily Bouquet drops from $34.99 to $32.99 at Florists.com. Plus it ships for free, which saves $14.99 in fees. It features 50 blooms of multicolor Peruvian lilies (alstroemeria) in a clear vase. You can choose delivery dates through 7/31 with select blackout dates. Check the calendar for all available dates. Please note that some dates will incur an additional fee. You can also choose 100 blooms for $5 more. Florists.com guarantees their products, and will offer a replacement or refund for any issues. Sales tax is charged in most states.
Colombia is the largest flower cultivator for the US flower market, claiming 70 percent of the industry. According to Smithsonian.com, “If you buy a bouquet in a supermarket, big-box store or airport kiosk, it probably came from the Bogotá savanna.” That also held true for our online flower deliveries — many of our ordered bouquets came marked with a sticker or stamp that said, “Product of Colombia.” (Others arrived unmarked, with no indication of origin.) Just a 3-hour flight from Miami, Colombia has the perfect climate for year-round flower growth and farming, and annually ships more than $1 billion in blossoms.
We sought out companies that offer a variety of non-floral gifts in addition to flowers. Many online flower delivery companies offer a number of gift choices, including balloons, jewelry and seasonal presents like summer barbecue tools.
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As one of the most recognizable flowers, roses can be a beautiful part of an arrangement of funeral flowers. White roses evoke reverence, humility, innocence, and youthfulness. Red roses convey respect, love, and courage. Pink roses signify love, grace, appreciation and gentility. Dark crimson roses denote grief and sorrow. Yellow roses are given by friends of the deceased to symbolize their strong ties. When you include a single rose in a bouquet it expresses enduring love for the deceased.
The Chicago bouquet was delivered in a clear glass vase, dropped off by hand with no box or wrapping — the delivery person just handed us the vase of flowers and that was it. The arrangement was kissed with tiny daisies we didn’t know would be there, and dramatic, trailing greenery trickled down the sides of the vase. It didn’t look like its picture online (which actually makes the bouquet look sparse); it was better. It was also bigger by a third than most of the other bouquets we received, and carefully arranged to set off the red roses, which were fresh and at the height of their beginning-to-open beauty. They smelled wonderful. We were stunned.
In-season blooms: Out-of-season flowers must often be shipped long distances, which means they aren’t as fresh. Do an Internet search for in-season flowers and then select a bouquet that uses those types.
All the sites we reviewed deliver within the continental United States, and most also deliver within Canada, Hawaii and Alaska. Some sites offer international flower delivery for an additional cost. All the online flower firms in our comparison provide next-day delivery on weekdays in most areas of the U.S., and several, including Flowerpetal.com, offer same-day delivery to most U.S. and Canadian locations.
The type of flowers you choose can express specific sentiments. The traditional language of flowers provides a way to convey your feelings and send a meaningful message. The gift of a plant is often an ideal choice, as they provide a long-lasting tribute to the loved one lost, as well as a constant reminder of the friendship and affection you wish to support the bereaved through the grieving process.
Same-day delivery: Many flower delivery services offer same-day delivery if consumers order early enough in the day. Flowers delivered the same day they were ordered will often be delivered by a local florist, even if you order them online from a national company.
The FTD roses received the best scores from our survey panelists: 95 percent of those who rated them in person said they represented the best quality of the three rose bouquets we ordered. Sixteen percent of the folks who took our online survey said they were extremely similar to the online picture (on the left); another 36 percent gave them a 4 out of 5.
Unlike companies that work with a network of local florists, ordering from Bouqs means you get the exact arrangement that you view on the website — in our case, one dozen gorgeous red roses. The downside? The flowers aren’t arranged ahead of time, and they arrive with none of the additional greenery and fillers that florists add to plump up an arrangement. Our instruction card told us to trim a couple of inches from the stems of our roses, and to remove outer petals and any damaged leaves. Once we did this, the flowers were gorgeous, with deep red petals and vibrant green stems. But this DIY experience may not appeal to everyone.
ProFlowers was founded in 1998 to connect flower buyers directly with growers. The company is now a part of a larger family of brands, including ProPlants, gifts.com and Sheri’s Berries. It offers a wide variety bouquets, delivered by florists and by shipping companies.
If you can’t go to work in the morning, realize it’s your mom’s birthday, order flowers, and then have them there that very afternoon, what’s the point? Many online flower delivery companies charge extra (sometimes 25-50 percent extra) for same-day delivery service, but we wanted this feature to be an option in case you needed it.
Growing your own flowers may look like a crazy idea, but it works for several UK based florists. For example, the garden gate flower company is famous for growing their own flowers. Though this business model has its own drawbacks like the inability to source flowers out of season and long quiet times. This company overcomes those issues using their entrepreneurial spirit: bridal consultations, blogging, tutoring and by being ready to take an opportunity when such arises. If you want to learn more about them check out their blog.
Ordering flowers online also makes it easy to see a wide variety of bouquet choices. The photos on these sites are lovely: Lush arrangements of fresh flowers in full bloom, expertly styled. The only thing you can’t do is take a deep sniff. But how can you know how the photo compares with the arrangement that actually shows up at mom’s door?
Flower arrangements include bundles of cut flowers, loosely gathered and shipped via a delivery service for you to place in a vase, as well as the more traditional floral arrangements that are already in a vase and are delivered to your intended recipient by a local florist. One of the most significant features of an online flower service is variety, and we looked for companies that offer reasonable-to-exceptional selections of flowers and arrangement styles.
The lily is the flower most commonly associated with funeral services as they symbolize the innocence that has been restored to the soul of the departed. The white lily expresses majesty and purity, where as white stargazer lilies specifically symbolize sympathy.
Offer assistance or help around the house. If you’re a close family member or friend, you can offer to babysit or straighten up around the grieving person’s house. This is a sweet gesture and very useful during such a delicate time.
Ava’s Flowers opened a brick-and-mortar florist’s shop 30 years ago. Today, customers can buy flowers online, by phone or from the shop, and can get custom bouquets, unusual flowers and quick turnaround after placing an order.
If flowers arrived arranged. There are companies that don’t disclose that they just send stems in a box, requiring the recipient to arrange the flowers themselves — which defeats the purpose of paying a florist to arrange your flowers.

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Because Bouq’s bouquets are shipped directly from farms around the world, you have limited options for same-day delivery. That said, we found their pricing more than fair. Their same-day bouquets were the cheapest of all our finalists, ranging from $40-$60. Pricing was also straightforward: Bouqs wraps shipping costs into its advertised bouquet pricing, which meant no sticker shock once we checked out. (Compare this the to the $36 fee that 1-800-Flowers added at the last minute.)
Send a flower bouquet for a funeral. You can follow tradition and send a flower bouquet for the funeral of the deceased with a nice card. Choose flowers that last a long time or a small plant that doesn’t require much care when considering your options.
Last but not the least the wholesales. If you are based in London there are several options you can chose from. You can go for an online wholesaler which can provide a great range of flowers at your fingertips, day or night. But it is not the same experience as picking flowers yourself.
SendFlowers.com. With a decent website and consistently good scores in Chicago, Seattle, and North Carolina, these flowers could have made it into our top three picks — if they would have arrived in our fourth location. The roses weren’t able to be delivered to our Wisconsin location, so SendFlowers.com lost major points. Our order was initially accepted, but the only local florist within 20 miles rejected the order; we were notified by email that our recipient was too remote. It’s too bad: In Chicago, the arrangement was unusually lovely, with deeply scented, velvety roses that were so dark red they were tiptoeing toward black, surrounded by lush ferns and glossy dark leaves. If you’re going with SendFlowers.com, our advice is to only send arrangements to mid- or large-sized cities.
Exclusively for our readers, this Daisy Bouquet drops from $39.99 to $32.99 at Florists.com. Plus it ships free, which saves $14.99 in fees. It features yellow and white daisies in a clear vase. You can choose delivery dates through 7/31 with select blackout dates; check the calendar for all available dates. Please note, some dates (including weekends) will incur an additional fee. You can also choose to double the bouquet for $5 more. Florists.com guarantees their products, and will offer a replacement or refund for any issues. Sales tax is charged in most states.
PickupFlowers. Did the roses arrive? Yes. But there was no vase and no water, and in Seattle, six of those roses were carnations. The company had an appalling website that felt so sketchy that we paused hard before entering our credit card information, and customer service answered zero of our three calls. In Chicago, the bouquet was delivered with a free small box of Godiva chocolate, but the chocolates were completely melted. Bummer.
Many people order flowers when decorating the home and garden in preparation for the holidays. Floral centerpieces are a lovely addition to a table, with seasonal blooms and themes to commemorate the holiday.
Mother’s Day and Valentine’s Day are the busiest days of the year for florists, which can strain resources and limit what’s available for same-day delivery. To avoid the frustration of seeing “not available” next to the bouquet you’ve picked out, we recommend placing your order as far in advance as possible. This ensures you get what you want and can help avoid rush delivery fees.
Sourcing flowers directly from the flower farms allows florists to secure large quantities of flowers at a prearranged price. This is good for special days, like Valentines and Mothers day, when flowers are in demand and price at the auction can be extremely high in case of poor weather conditions. Roses and Blooms is New York’s local, family owned and operated florist, that sources its flowers directly from the farms. This allows them to pick unique and extraordinary blooms for their shop. Their mantra is no middle man, no problem.
These companies left us feeling thoroughly lukewarm. Their bouquets weren’t the worst we’ve seen, but generally lacked the show-stopping effect of our top picks. If you’re unable to get the bouquet you want on the date that you want from one of our top picks, these services are worth checking as a backup, but we wouldn’t recommend them as our first choice:
Avas Flowers started with a single brick-and-mortar location in New Jersey over 30 years ago. Today it is an affiliated partner of FTD Florist, Teleflora, 800Flowers and others, providing fresh and fun floral arrangements.
And more and more of us are ordering our Mother’s Day flowers online. Low prices and convenience are the lure: Virtual flower shops can keep prices down because their website is their storefront, and their flowers are often delivered from central warehouses. (Many of them also keep a portion of the sales placed through their websites that they pass on to local florists.) As a result, revenue for online florists has been growing 2.5 percent annually in the past five years as revenue for walk-in flower shops has dropped by 1.2 percent each year during the same time period, according to market research by IBISWorld.
Add-ons: Expect to pay for anything you’d like to send in addition to the flowers. Many companies allow consumers to send a variety of other gifts, such as live plants, stuffed animals, candies and chocolate, cookies, fresh fruit and even champagne.
Delivery fees: Make sure to note whether the delivery fee is included in the price shown on the website. These fees can add $15-$25 to the price, and you don’t want to be surprised when you’re ready to check out. Some companies sell membership programs that provide free shipping on deliveries during the membership period. Consider one of these if you send flowers regularly.
Temperature control: To be their freshest, flowers should be shipped in a cool environment, and many flower delivery companies also offer food items, like chocolate or cookies. Ask about refrigeration during shipping to make sure your gift arrives in its intended condition.
In business since 1976, 1-800-Flowers sells a wide variety of gifts, including gift baskets, keepsakes and bouquets. The company offers standard bouquets and bouquets with fair-trade flowers that can be scheduled for same-day delivery or delivery at a later time.
That said, it did eliminate a few contenders that we’d initially been excited to work with, most notably Farmgirl Flowers, which offers US-grown, local arrangements delivered by bike or scooter (cute!). Demanding same-day delivery also cut out One World Flowers, a licensed importer and distributor of Fair Trade Certified flowers.
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Ava’s Flowers and ProFlowers. Both of these companies had the same problem as Flower.com — they were great in some cities and awful in others, gathering both very high and very low scores depending on location. In Chicago, both companies sent the worst, saddest bouquets our writer received — the roses were shedding leaves and petals like crazy; some blossoms were entirely broken off; and the stems hadn’t been dethorned. So why include them on our list of companies to consider? Because in Seattle, both Ava’s Flowers and ProFlowers got perfect scores.